Can You Repackage Pre-existing Viral Content for Maximum Visibility?
Can You Repackage Pre-existing Viral Content for Maximum Visibility?
In the fast-paced world of digital marketing, creating viral content is often seen as the ultimate goal. However, the reality is that crafting content that goes viral from scratch is incredibly challenging. Instead of spending countless hours and resources trying to create the next big thing, why not leverage what’s already working? Repackaging pre-existing viral content can be a game-changer for your brand’s visibility. This article will explore how you can maximize your reach by curating and repurposing content that’s already proven to resonate with audiences.
Why Creating Viral Content from Scratch is a Risky Bet
Let’s face it: the odds of creating viral content from scratch are slim. For every 100 pieces of new content, fewer than 1% achieve viral status. With over 2 million pieces of content being generated daily, the competition is fierce. While the sheer volume of content means that some pieces do go viral, the chances of it being yours are statistically low.
The process of creating original viral content is not only time-consuming but also emotionally draining. Imagine pouring your heart and soul into a piece of content, only to see it fall flat. Repeat this process multiple times, and you’ll likely find yourself demotivated and ready to give up. This is why repackaging existing viral content is a smarter, more efficient strategy.
The Power of Leveraging Existing Viral Content
Repackaging viral content allows you to piggyback on the success of what’s already working. Instead of reinventing the wheel, you can focus on curating and enhancing content that has already proven its appeal. This approach saves you time, effort, and money while still allowing you to capitalize on the virality of high-performing content.
Moreover, leveraging existing content can help you build credibility and authority in your niche. By associating your brand with high-quality, viral content, you position yourself as a trusted source of valuable information. This not only boosts your brand’s visibility but also fosters trust among your audience.
How to Identify Truly Viral Content in Your Niche
One of the biggest challenges in repackaging viral content is finding the right material to work with. Depending on your niche, this can be easier said than done. For example, if you’re in a highly specialized field like legal services or medical equipment, finding viral content directly related to your industry might be difficult.
The key is to look for content that is “close enough” to your niche. This means identifying material that resonates with a similar audience or addresses related topics. For instance, if you’re in the healthcare industry, you might repurpose content about wellness trends or fitness tips, even if it’s not directly tied to your specific product or service.
Curating and Repurposing Viral Content: A Step-by-Step Guide
- Research and Identify High-Performing Content
Start by scouring social media platforms, blogs, and industry websites to find content that has already gone viral. Tools like BuzzSumo, Google Trends, and social media analytics can help you identify trending topics and popular posts. - Analyze What Makes the Content Viral
Once you’ve identified viral content, analyze its key elements. Is it the headline, the visuals, or the storytelling that resonates with audiences? Understanding what makes the content successful will help you replicate its appeal in your repackaged version. - Add Your Unique Spin
While repackaging content, it’s crucial to add your own perspective or insights. This could involve updating statistics, adding new examples, or providing a fresh take on the topic. By adding value, you ensure that your repackaged content stands out. - Optimize for SEO
To maximize visibility, optimize your repackaged content for search engines. Use relevant keywords, craft compelling meta descriptions, and include internal and external links. This will help your content rank higher in search results and attract more organic traffic. - Pair with a Targeted Call to Action
A strong call to action (CTA) is essential for converting viral traffic into leads or sales. Tailor your CTA to your niche and audience, ensuring it aligns with the content’s theme. For example, if you’re repackaging a viral fitness video, your CTA could encourage viewers to sign up for a free workout plan or download a nutrition guide.
The Win-Win Strategy of Repackaging Viral Content
Repackaging viral content isn’t just about benefiting your brand—it’s a win-win strategy. By driving traffic to the original creators, you help them gain more exposure while also enhancing your own credibility. This symbiotic relationship fosters collaboration and mutual growth within your industry.
For example, if you repurpose a viral infographic from a reputable source, you can credit the original creator and link back to their website. This not only strengthens your relationship with the creator but also signals to your audience that you’re a trustworthy and ethical brand.
Real-Life Examples of Successful Repackaging
- BuzzFeed’s Listicles
BuzzFeed is a master of repackaging viral content. Their listicles often compile popular memes, videos, and social media posts into a single, shareable format. By curating content that’s already trending, BuzzFeed maximizes its reach and engagement. - HubSpot’s Content Upgrades
HubSpot frequently repurposes viral blog posts into eBooks, webinars, and infographics. By adding new insights and optimizing for different formats, they extend the lifespan of their content and attract new audiences. - Tasty’s Recipe Videos
Tasty, known for its viral recipe videos, often repackages popular recipes into themed collections or holiday specials. This approach keeps their content fresh and relevant while capitalizing on existing popularity.
Common Mistakes to Avoid When Repackaging Content
While repackaging viral content can be highly effective, there are some pitfalls to watch out for:
- Failing to Add Value
Simply copying and pasting viral content won’t cut it. Always aim to add your unique perspective or additional information to make the content more valuable. - Ignoring Copyright Laws
Always credit the original creator and ensure you have the right to repurpose their content. Plagiarism can damage your brand’s reputation and lead to legal issues. - Overloading with CTAs
While CTAs are important, overloading your content with too many can be off-putting. Strike a balance between providing value and promoting your brand.
Conclusion: Mastering the Art of Repackaging Viral Content
Repackaging pre-existing viral content is a powerful strategy for maximizing your brand’s visibility without the risks and challenges of creating content from scratch. By curating, enhancing, and optimizing content that’s already proven its appeal, you can save time, build credibility, and attract a larger audience.
Remember, the key to success lies in adding value, optimizing for SEO, and fostering win-win relationships with content creators. With the right approach, you can turn existing viral content into a goldmine of opportunities for your brand. So, stop stressing over creating the next big thing—start repackaging and watch your visibility soar!
